About Jorge

THE DECISION
COMES FIRST.

A decade behind the chair. Six years teaching. One conviction: the cut is the outcome of a decision, and the decision is the thing worth learning.

Jorge standing beside his barber chair
Beginning

Jorge picked up his first pair of clippers at 17, cutting friends in his kitchen. He apprenticed under a master barber in Miami, then moved through three shops in five years — learning what made each chair different, and what stayed the same.

Teaching

The first workshop was six barbers in a friend's shop after hours. Today Jorge teaches across the US, Spain, and Mexico, and reaches thousands of barbers online. His approach hasn't changed: slow the cut down, and show the decision.

Jorge coaching a barber one-on-one